I spent 8 years working in corporate finance — Commercial Finance, FP&A, and Strategic Finance — building the financial models, dashboards, and forecasts that help large companies make better decisions.
Every time I talked to a small business owner, I saw the same problem. They were running their business on gut instinct and a QuickBooks login, with no real understanding of their financial trajectory. The tools that existed were either too simple to be useful or too complex to actually use.
So I built the tool I always wished they had. Foresight brings the financial intelligence of a Fortune 500 finance team to every small business — without the headcount or the cost.
Along the way, the bookkeepers, CPAs, and fractional CFOs who advise those businesses started asking for the same thing for their entire client roster. Foresight for Firms grew out of that — one dashboard to run financial intelligence across every client, instead of rebuilding it from scratch for each one.
Most small business owners know their revenue and expenses — but they don't know their cash runway, their true profit margin, or what happens to their finances if they lose their biggest client next month. That's not their fault. They're running a business, not a finance department.
QuickBooks tells you what happened. It doesn't tell you what it means, what comes next, or what you should do about it. Hiring a part-time CFO costs $5,000–$10,000 a month. Spreadsheets break and take hours to maintain. There was a gap nobody was filling.
Foresight connects to your books, understands your numbers, and gives you the same financial intelligence that I built for corporations — in a product any business owner can use in minutes, not months.
"Every small business deserves a financial analyst. We're building it."— Ethan Cusumano, Founder
Financial insight shouldn't require a finance degree. We translate numbers into plain language you can act on.
We connect read-only. We never modify your books, never sell your data, and you can disconnect any time.
You should spend your time running your business, not building spreadsheets. Foresight gets you answers in seconds.
Every feature in Foresight came from a real business owner asking a real question. We build what you actually need.
Join small business owners who finally have a financial analyst in their corner.
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