I spent 8 years in corporate finance: FP&A, Commercial Finance, and Strategic Finance, working at companies where financial planning was a core part of how decisions got made. Forecasting, variance analysis, cash flow modeling, scenario planning, these weren't nice to haves. They were how Fortune 500 companies operated.
But those tools cost tens of thousands of dollars a year and required a dedicated finance team to run them.
Meanwhile, small business owners were running their entire financial operation out of QuickBooks, a powerful accounting tool that tells you exactly what already happened, but nothing about what's coming. No forecasting. No cash runway visibility. No way to model a new hire or a slow quarter before it hit.
Throughout my career I was constantly building the same things from scratch. Forecasting models, cash flow trackers, variance reports, hiring analyses. Even at large companies with dedicated finance teams, everything lived in Excel. Everything was manual. Every month the same spreadsheets.
I always wanted a platform that did this automatically so I could focus on the actual analysis instead of the data work. That platform didn't exist, not for enterprises, and certainly not for small businesses. So I built it.
Most small business owners know their revenue and expenses — but they don't know their cash runway, their true profit margin, or what happens to their finances if they lose their biggest client next month. That's not their fault. They're running a business, not a finance department.
QuickBooks tells you what happened. It doesn't tell you what it means, what comes next, or what you should do about it. Hiring a part-time CFO costs $5,000–$10,000 a month. Spreadsheets break and take hours to maintain. There was a gap nobody was filling.
Foresight connects to your books, understands your numbers, and gives you the same financial intelligence that I built for corporations — in a product any business owner can use in minutes, not months.
"I spent 8 years waiting for a tool like this. So I built it."— Ethan Cusumano, Founder
Financial insight shouldn't require a finance degree. We translate numbers into plain language you can act on.
We connect read-only. We never modify your books, never sell your data, and you can disconnect any time.
You should spend your time running your business, not building spreadsheets. Foresight gets you answers in seconds.
Every feature in Foresight came from a real business owner asking a real question. We build what you actually need.
Join small business owners who finally have a financial analyst in their corner.
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